Aligned Marketing & Sales For New Growth

Learn how TechStart, a software company was able to ward off increasing competition by capturing and using the power of dynamic lists to route hot & more qualified leads to their sales team automatically for more proactive sales engagement. 

What’s the case study about?

Learn all the juicy details about how TechStart was able to create a unified growth engine under a single marketing automation platform that allowed them to have highly personalized communications with their prospects at scale. With end-to-end tracking, TechStart was able to to analyze the ROI of their marketing efforts. The result? An initial net impact of 11% just due to the platform and system alone

Case Study TECH startup cover

Companies who use marketing automation convert 53% more leads to marketing qualified leads (MQLs) and report 3.1% higher revenue growth than non-users. (Aberdeen Group)

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