Integrating Sales and Marketing in Today's Buyer-Driven Market 

In today's competitive landscape with information at our fingertips, BUYERS are in control. They don't want to be sold to, but would rather do their own research at the time, place, device, and channel of their choosing. The businesses that win are the ones that can capture their BUYER'S journey and activity and act upon it at the right time. 

"Aligning both departments can help generate 209% more revenue from marketing." - Marketo

Buyer Driven Marketing Webinar

What’s the webinar about? 

In today's buyer-driven market, Sales and Marketing teams must collaborate more than ever. Sales teams are in charge of speaking with customers and gathering information about what they require, whereas marketing is in charge of communicating a company's message in a way that resonates with prospects. When these two functions collaborate, you can have more meaningful conversations about your product or service.

It's no secret that customers have the upper hand in today's market. They conduct online research before purchasing anything, and when they do decide to purchase something, they expect it to be exactly what they want. So, with consumers in full control, how can you remain competitive?

Register now to watch this webinar, at your own time and pace!


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